Nobody Starts a Window Cleaning Business to Manage People

Nobody Starts a Window Cleaning Business to Manage People

When I started window cleaning in 1996, I had a fairly straightforward plan. Well, actually, it was 1995, when I did it part-time, starting on Gaveston Road, Harwell. Clean windows. Get paid. Find more windows. Repeat. At no point did I sit there dreaming about staff appraisals, recruitment interviews, holiday requests and conversations beginning with: “Mark, have you got five minutes?” Because, as every business owner eventually discovers, it is never five minutes. Back then, the business was simple. I had customers. I cleaned their windows. If something went wrong, I knew exactly who was responsible. Me. Actually, thinking about…
Read More
The Business Owner’s Dashboard

The Business Owner’s Dashboard

The Business Owner's Dashboard – The 10 Numbers Every Window Cleaning Business Owner Should Know Every Monday "If you can't measure it, you can't improve it." I've heard that quote many times over the years, and the older I get, the more I realise how true it is. When I started Alfresco back in 1996, my dashboard was pretty simple. Did the phone ring? Did I earn enough money to pay the bills? Was there enough work booked in for next week? That was about it. As the business grew, however, I learnt something important. Being busy doesn't necessarily mean…
Read More
Are You Running Your Business, or Just Surviving Another Week?

Are You Running Your Business, or Just Surviving Another Week?

Are You Running Your Business, or Just Surviving Another Week? One thing I have learnt over the years is that being busy does not always mean you are moving forward. I have been guilty of it myself. You start Monday morning with the best intentions. Then the phone rings. An employee needs something. A customer has a problem. A vehicle needs attention and, before you know it, Friday afternoon arrives. You have been busy all week. But did you actually move the business forward? There is a big difference. Business success often comes down to making the right decision, at…
Read More
The 5 Stages Every Window Cleaning Business Goes Through (And How to Reach Stage 5)

The 5 Stages Every Window Cleaning Business Goes Through (And How to Reach Stage 5)

Every successful window cleaning business starts in exactly the same place. One person. One van. A handful of customers. And a dream of building something bigger. Over the last 30 years, I have met hundreds of window cleaners across the UK. Although every business is different, most owners follow a very similar journey. Some make it all the way to Stage 5. Many never get past Stage 2. The good news is that once you understand the stages, you can start moving forward with purpose. So, which stage are you in? Stage 1 – The One-Man Band This is where…
Read More
Above the Line or Below the Line? The Choice Every Business Owner Makes

Above the Line or Below the Line? The Choice Every Business Owner Makes

Running a business will test you. Some days feel smooth. Customers are happy. Phones ring. Money lands in the bank. You look like a genius. Then come the other days. A team member calls in sick. A van breaks down. Rain stops the work. A customer complains about something that was perfect yesterday. Suddenly, the world feels less friendly. This is where many business owners meet what I call the Red line. You cannot always control what happens. However, you can control how you respond. The Morning It Went Wrong Years ago, I arrived at work to one of those…
Read More
Why most window cleaning businesses stay small

Why most window cleaning businesses stay small

Every year thousands of people start a window cleaning business. The barriers to entry are low. a ladder, a bucket, pure water back pack and a Spotless Water Account and a bit of determination will get you going. However, many of those businesses stay small for years. Some never grow at all and some never make it through the first winter. Over the last thirty years I have watched this happen again and again. I started exactly the same way. In 1996 I was knocking doors with a wooden ladder on my shoulder. At the time it felt like the…
Read More
Why Mindset and Morning Discipline Matter in Small Business

Why Mindset and Morning Discipline Matter in Small Business

Running a small business places constant demands on the owner. Decisions are made daily. Pressure is felt from customers, staff, and finances. Over time, this can quietly shape mindset—for better or worse. Therefore, how the day begins often determines how effectively it unfolds. One principle highlighted in The Miracle Morning is simple yet powerful: success is rarely accidental. Instead, it is usually the result of consistent habits carried out before the day takes control. For business owners, mornings are often reactive. Emails are checked immediately. Problems are addressed before clarity is established. As a result, the day starts in defence…
Read More
Time Management for an Exterior Cleaning Company Owner

Time Management for an Exterior Cleaning Company Owner

Time management is one of the biggest challenges for any exterior cleaning company owner. In the early days, it often feels manageable. You are on the tools, answering the phone, doing quotes in the evenings, and fitting paperwork in wherever you can. However, as the business grows, that approach starts to creak. More importantly, poor time management does not just affect you. It affects your team, family, your customers, and ultimately your profit. So, let’s look at time management the way a long-established exterior cleaning business should. Practical. Traditional. Proven. From working in the business to working on it At…
Read More
Why Consistency, Not Hustle, Builds a Strong Small Business

Why Consistency, Not Hustle, Builds a Strong Small Business

Times of change In recent years, small business owners have been encouraged to “hustle harder.” Long hours are celebrated. Constant activity is praised. However, while effort is important, it is rarely hustle alone that builds a strong and lasting business. In reality, consistency is what creates stability, trust, and sustainable growth. To begin with, consistency brings clarity. When customers know what to expect, confidence is built. Calls are answered professionally. Quotes are delivered on time. Work is completed to a dependable standard. Although none of these actions feel dramatic, together they create a reputation that marketing alone cannot buy. Over…
Read More
Why Working On the Business Matters More Than Working In It

Why Working On the Business Matters More Than Working In It

Many small business owners were taught the value of hard work. Long days, early mornings, commitment to customers these are the foundations of most traditional businesses. However, although hard work keeps a business running, it does not always help it grow. Working in the business is essential. Yet, working on the business is what moves it forward. To start, it is important to recognise the difference. Working in the business involves daily tasks: delivering services, answering calls, solving immediate issues. Working on the business, however, means stepping back to improve systems, plan ahead and strengthen the long-term direction. Both are…
Read More