Why Working On the Business Matters More Than Working In It
Many small business owners were taught the value of hard work. Long days, early mornings, commitment to customers these are the foundations of most traditional businesses. However, although hard work keeps a business running, it does not always help it grow. Working in the business is essential. Yet, working on the business is what moves it forward. To start, it is important to recognise the difference. Working in the business involves daily tasks: delivering services, answering calls, solving immediate issues. Working on the business, however, means stepping back to improve systems, plan ahead and strengthen the long-term direction. Both are…



